COOLA
Challenge: A suncare creator wanted to update their website for increased direct sales and create a structure that would let them grow into skincare.
Process
We began with discovery sessions to understand the typical customer, with their goals and pain points. We also gathered stakeholder insights about the current site and the impending expansion.
With all the information gathered into one strategic approach, I drafted an IA and content hierarchy for the new site. I built template wireframes off these informational requirements and prototyped some preliminary interactions before handing the files off to our visual designer.
Team and Tools
I collaborated with a UX Strategist, a visual designer, and a lead designer on this project, and I acted as a resource for the development team.
After initial sketches on paper, we wireframed, comped, and prototyped in Adobe XD.
The finished site was built on Shopify, using an existing theme.
Results
The client saw a boost in direct sales, education, and engagement. The expansion into the new skincare brand was successful.
